Monday, August 11, 2008

Google Analytics Addiction: Is There a Support Group or Something?

Two words. Google. Analytics.

Okay, before I start, let me be clear about this: I hate statistics. Well, I hate keeping statistics, taking them, attempting to decipher them all by my lonesome. Statistics class in college was my most dreaded, which is why I saved it 'til my very last semester (and then barely scraped by with some stupid project on PDAs. Yeah, Public Displays of Affection. What the heck was I thinking? Hard to say.)

Anyhoo, turns out I love statistics as long as someone else puts them together for me. And when they're about something the directly involves me. And when they're presented in multiple fun formats with a bazillion different aspects I can access at the click of the mouse.

Which is why I am addicted to Google Analytics.

If you don't know what I'm talking about, here's a brief overview: Google Analytics allows you to put a tracking code in the HTML of your blog, and it will then keep track of all your traffic. Or lack thereof (and there's the rub).

On days when I have a blog post that's included in the BlogHer network ad picks, I am in Analytics heaven -- I revel in my ability to look at the sources, cities of origin, networks, keywords, even screen resolutions. Right -- I'm a freakin' dork. But I am read! I am noticed! I am popular!

And then there are the rest of the days (like 26 out of 30) where I have my REGULAR traffic, which can range from, say, 3 visits to, oh, maybe, 12 (actually 10 but work with me here). And then there are the rest of the rest of the days (like 3 out of 30) where I have NO TRAFFIC AT ALL. On those days, I click on my blog myself, just so later on my traffic line graph doesn't quite dip all the way down to zero.

Oh my god I can't believe I just told you that. It's a sad sad little blogging world I have here.

And I would be feeling truly pathetic about all of this, were it not for the fact that in my new job with Simply Good Media (home of The Budget Fashionista -- shameless plug! Woo hoo!) I am encouraged -- nay, expected -- to "analyse" the Google Analytics. Now I get paid to check traffic sources and entry paths.

The blogging gods have smiled upon me, my friend.

Now, if you would just click some more posts around here so I have something on my own Analytics account to affirm my blogging self-worth, that would be great, thanks.

P.S. That image is not MY Google Analytics account -- I am far too lazy to grab a screenshot, and quite frankly, this traffic is waaaay better. Also, I had intended to comment on some of the weird place/search keywords I've encountered on Google Analytics, but the dog needs walking, so that will have to wait until Part Deux -- I know, cliffhangers suck.


Splotchy said...

It's a sad, sad statistics-driven world we bloggers live in.

vandamonium said...

I hadn't heard of this yet. I installed on a couple of blogs and now I'm just waiting on . . . .......statistics!

Billicatons said...

Nice post (which I've just stumbled upon thanks to Google -- but I don't need to tell you that, do I? Analytics will do that for me ...).

My take on the Analytics phenomenon